About Us

Meet the Woman Behind the Brand

Urban Ethnicc by Nisha was founded by Nisha, whose journey into fashion grew from a natural eye for aesthetics and thoughtful curation.

With six years of experience in advertising and digital marketing, and over a decade spent curating trousseaus, festive hampers, and décor, she has always been drawn to things that look and feel just right.

After a short corporate stint as a gifting consultant, she decided to channel her love for ethnic fashion into something of her own — carefully sourcing and handpicking timeless pieces that combine comfort, elegance, and everyday wearability.

And that is how Urban Ethnicc by Nisha was born.

Inspired by Jaipur

Every Urban Ethnicc piece is sourced from Jaipur, a city celebrated for its vibrant textile heritage. From breathable cotton fabrics to beautiful prints and intricate details, each piece reflects the craftsmanship and character that Jaipur is known for.

Our Vision

To celebrate the timeless beauty of Indian handcraft by curating authentic, artisan-made ethnic wear accessible to every modern woman, keeping tradition alive one block print at a time.

Our Mission

To source ethically, curate mindfully, and deliver ethnic fashion that feels as good as it looks, supporting local artisans while bringing conscious, quality clothing to women across India and beyond.

Our Goal

To build a warm, inclusive community where every woman, regardless of size, background, or budget, finds her perfect blend of culture, comfort, and contemporary style.

Happy Customers

Beautiful Jaipuri Craft

The fabric quality is absolutely stunning and feels so breathable. I love how the designs perfectly blend traditional Jaipur prints with a modern silhouette.

Priya Sharma
Lucknow

Elegance in Every Thread

I am highly impressed with the quick delivery and the beautiful packaging. The handblock prints look even better in person than they do in the photos.

Sanjana Rao
Noida

Timeless Ethnic Charm

I ordered a cotton suit set and the fit was perfect right out of the box. It is hard to find such genuine craftsmanship at these prices.

Ananya Iyer

Kolkata

Crafted with Pure Comfort

The sizing guide was very accurate and helped me pick the right fit. It is easily the most comfortable ethnic wear I own.

Radhika Rane

Delhi

Graceful & Breathable Fabric

Urban Ethnicc has become my go-to for office wear. The colors are vibrant and they do not fade even after multiple washes.

Maryam Khan

Mumbai

Tradition Woven Beautifully

Nisha’s collection has a very graceful touch to it. The attention to detail on the embroidery is subtle yet very elegant.

Dr. Aditi Verma

Mumbai

Perfect Blend of Tradition & Modern

I wore their Anarkali to a family function and received so many compliments. It feels premium and looks very sophisticated.

Sneha Gupta

Uttar Pradesh